Beginner’s Guide to SEO Search Engine Optimization

You can turn gaps in your strategy into successes once you know where to look. Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver. Raven Tools is a leading site auditor, and it has evolved tracking and reporting abilities compared to several similar products. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. Page speed, much like usability, is a metric that Google considers when ranking your website.

seo tools

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seo tools

WriterZen emerges as a comprehensive SEO content solution that aims to simplify the entire content creation process. It provides a full suite of features designed to take you from initial keyword research to final content publication. Semrush Writing Assistant shines if you’re already using their ecosystem, but might be overkill otherwise. This one of the best Surfer SEO alternatives is laser-focused on optimizing your existing content rather than generating it from scratch. For teams already running campaigns in Semrush, it’s a natural extension of your workflow. For everyone else, especially freelancers or small businesses just needing content optimization, more affordable standalone tools make more sense.

seo tools

What is SEO analytics?

I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool.

This insight can help shape my approach, allowing me to identify gaps in my content strategy and capitalize on missed opportunities. This free Chrome extension is a lifesaver for monitoring broken links on my site. Check My Links crawls web pages and highlights broken links, allowing me to address them quickly.

We named it the most user-friendly SEO software in our list of the best SEO software because it has intuitive navigation and easy-to-understand dashboards. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by SEO Anomaly Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate.

You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend. You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion. Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time.

seo tools

See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites. Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase. Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up. This tool lets you discover how difficult it will be to rank in the top 10 search results for any keyword.

  • Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track.
  • Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific queries and how it performs in Google Search.
  • Understanding what’s buzzing on Reddit can guide content creation, helping you tap into what your audience is interested in to inform your keyword and content strategy.
  • As the name implies, CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword.
  • Some are geared toward helping you better select keywords and craft SEO-friendly content around said keywords.

They can help you identify opportunities, track progress, and optimize your content for better visibility. SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin. For use-case-specific SEO needs, you can use Screaming Frog for crawling and audits, and Pitchbox for link-building outreach.

seo tools

Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension. While they’re not cheap, you can get started with a 14-day free trial to test the premium features. Or follow the company’s guide on how to use features with a free account. Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1.

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